Advertising Terms & Conditions
Single Issue Rates
Advertising rates are based on the seasonal distribution of the magazine and are agency commissionable.
Rates published on this site are NET TO PUBLISHER. An agency rate card is
available on request.
Multiple Issue Discounts
A discount applies to advertising appearing in consecutive issues of the magazine. The advertising size may vary by the issue. To calculate the discount, add the
single-issue seasonal rates, then reduce the sum by 5% per additional consecutive issue.
Two consecutive insertions earn a 5% discount, and three consecutive issues earn a 10% discount.
Annual Rates
Advertisers appearing in four consecutive issues of the magazine qualify for a discounted annual rate
(approximately 20% off single-issue seasonal rates). This rate is displayed on the annual rate schedule of the then current rate card.
Advertisers may vary the size of their ad by issue to suit seasonal needs. The annual
rate is net to the publisher.
Level Billing
With credit approval, advertisers with annual advertising contracts may request level
billing, either quarterly or at publication, subject to required space
reservation deposits, detailed below.
Space Reservation Deposit, Billing, and Prepayment Discount
A space reservation deposit of $100 is required for each
advertisement. This deposit must be paid by the space reservation deadline for
the issue contracted. Advertisers making full contract payment by the date of
the space reservation deadline will receive a 5% discount from the appropriate rates and charges.
The remaining contract amount for the current issue will be
billed on the first day of the next calendar month for all contracts received
prior to the 20th of the month. For contracts received after the 20th of the
month, the remaining contract amount for the current issue will be billed on the
first day of the second following calendar month.
All invoices are due and payable upon receipt of invoice. Accounts delinquent 30 days will be charged interest at the rate of
24 percent per annum (2.0% per month). If the advertiser fails to make timely
payment, the advertising rate reverts to the single issue rate, and no discounts
will be allowed. Accounts delinquent 60 days are subject to cancellation and
will be billed at the appropriate single-issue rate plus interest, as stated.
Electronic draft or charge card payment (VISA, Mastercard, and
American Express) is available to all advertisers.
Copyrights
The copyright for all advertising prepared by the publisher remains with, and is the property of the publisher. The copyright for advertising prepared by the advertiser and submitted "camera ready" remains with the advertiser.
Art and Preparation Charges
Basic advertising layout and design for advertising appearing in the magazine is prepared and presented as a part of the advertising rate. Additional charges for photography and original artwork will be charged at the following rates:
Deadlines, Reservations, In-House Art, and Advertising Proofs
Advertising space reservations close approximately 5 weeks prior
to cover dates.
The publisher must receive all advertising materials for ads to
be developed by our staff within 3 days of the space reservation
deadline. Proofs for advertising developed by the publisher will be provided to
advertisers electronically, no later than 3 weeks prior to cover date.
Continuing advertisers will be presented with an electronic proof
prior to each subsequent issue and will have at least seven days in which to
request or make changes, updates, or corrections to their ad.
Camera-ready ads must be received by the published dates,
generally 4 weeks prior to cover date. Camera ready advertising should be submitted in electronic format.
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