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2008 Advertising Rates
Rates Effective Through 12/31/2007 - net to publisher
Single-Issue Advertising Rates |
Season |
Spring |
Early Summer |
Late Summer |
Fall/Winter |
Annual
Value |
Press Run |
75,000 |
100,000 |
100,000 |
75,000 |
350,000 |
1/8 Page |
$421 |
$616 |
$616 |
$421 |
$2,074 |
1/4 Page |
$804 |
$1,175 |
$1,175 |
$804 |
$3,958 |
1/2 Page |
$1,502 |
$2,205 |
$2,205 |
$1,502 |
$7,414 |
Full Page |
$2,800 |
$4,138 |
$4,138 |
$2,800 |
$13,876 |
Inside Cover |
$3,334 |
$4,938 |
$4,938 |
$3,334 |
$16,544 |
Back Cover |
$4,136 |
$6,141 |
$6,141 |
$4,136 |
$20,554 |
Two insertions (any size, any issues): 5% discount |
Three insertions (any size, any issues): 10% discount |
Annual Advertising Rate, By Issue |
Season |
Spring |
Early Summer |
Late Summer |
Fall/Winter |
Annual
Cost |
Press Run |
75,000 |
100,000 |
100,000 |
75,000 |
350,000 |
1/8 Page |
$332 |
$482 |
$482 |
$332 |
$1,628 |
1/4 Page |
$633 |
$919 |
$919 |
$633 |
$3,104 |
1/2 Page |
$1,177 |
$1,719 |
$1,719 |
$1,177 |
$5,792 |
Full Page |
$2,183 |
$3,210 |
$3,210 |
$2,183 |
$10,786 |
Inside Cover |
$2,594 |
$3,827 |
$3,827 |
$2,594 |
$12,842 |
Back Cover |
$3,210 |
$4,753 |
$4,753 |
$3,210 |
$15,926 |
Important Dates For Our Advertisers To Remember
Spring 2008 Issue
Ad Space Reservation Deadline: January 25
Ad Copy & Content Deadline: January 28
Camera-Ready Ads Deadline: February 4
Street Date: March 1
Early Summer 2008 Issue
Ad Space Reservation Deadline: April 11
Ad Copy & Content Deadline: April 14
Camera-Ready Ads Deadline: April 21
Street Date: May 19
Late Summer 2008 Issue
Ad Space Reservation Deadline: June 13
Ad Copy & Content Deadline: June 16
Camera-Ready Ads Deadline: June 23
Street Date: July 21
Fall/Winter 2008 Issue
Ad Space Reservation Deadline: August 15
Ad Copy & Content Deadline: August 18
Camera-Ready Ads Deadline: August 25
Street Date: September 29
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